At Matador Network, we’re looking for people with stories, not broad information on a general topic. Before sending a pitch our way, be sure the idea you have covers the following:
Angle: Each story needs to have a strong angle that hasn’t been widely covered elsewhere. It should provide an answer as to why a destination, event, or thing is being covered.
Audience relevance: All story pitches should be relevant to the Matador Network audience of travelers and have a travel angle.
We’re looking for two types of stories. The first are pieces that cover a destination’s culture, history, and lifestyle. The second are stories that provide serviceable information people can use; these could include travel tips, explain when the best time to travel to a place is, and offer suggestions on what to do when you get to your destination (and how to do it).
Before sending a pitch, ask yourself who is this story for and how does it serve Matador Network readers?
Have a specific title for your story in mind: Stories should focus on something specific rather than a broad topic. One way to know if the story has a clear and specific enough angle is to have a succinct and well-crafted title in mind that accurately describes what the story is about.
Know the vertical your story belongs in and include it in your pitch: Matador Network has six verticals: Travel, Culture, Outdoor, Food and Drink, Lifestyle, and Entertainment. Within these categories are several subtopics, but each pitch should belong under one of these verticals. Each of these topics is browsable by clicking on the vertical in our top navigation, then clicking the subtopic underneath the main photo of the landing page. We encourage you to browse these pages to get an idea of the types of stories we write about. For more information about verticals, consult our contributor guide.
Trip planning: Travel is about experiences, and Matador Network stories have some element of how to experience the thing being written about. Each piece needs to have some explanation that covers why this topic is being written about, followed by ways someone can see for themself why we wrote about the topic.
Use these helpful pitching guides from around the web to help craft your pitch: